Positioning Episodes

There’s a fair bit of sentiment in the startup community at the moment purporting that B2B2C is better. Chris believes it is not. Joining Chris Saad and Yaniv Bernstein on The Startup Podcast to discuss their startup as a case-study is special guest Matt Holme, CEO and Founder of YouPay. YouPay is an ecommerce payment platform that pivoted from B2B to B2C over its lifetime. Together they discuss: 🚀 YouPay's Evolution: Starting as a B2B platform facilitating payment for others' shopping carts...

It’s one of the first questions people ask when they hear of startups. What makes startups different from usual businesses? Recently Chris found himself in a debate about the differences between traditional businesses and startups. As a result he created a document and shared it with his followers about the similarities and differences. Fortunately, this week on The Startup Podcast he and Yaniv debate the commonalities, differences and how startups drive disruption. Together they discuss: ...

We’re back this week with one of our most popular episodes of 2023, featuring April Dunford. Product positioning will make or break your startup. Go toe-to-toe with multinational trillion-dollar behemoths and the likelihood of success is minute. Restructure your approach to target a different group and you can one-day “dab [your] tears with the money”. Researched ways on how to develop your product position and still feel stuck? Don’t fret! Yaniv and Chris are back this week with a super speci...

Brace yourself for a masterclass in app evolution as Andres Glusman, founder of DoWhatWorks shares 15 years of wisdom gained at Meetup, where experimentation was the key to their monumental growth. Discover the hidden truth that most experiments fail, but when they succeed, the impact is colossal. The secret? Thoughtful experimentation. It's about testing specific hypotheses, not just throwing everything at the wall and hoping something sticks. Experiments go beyond correlation, establishing ...

Product positioning will make or break your startup. Go toe-to-toe with multinational trillion-dollar behemoths and the likelihood of success is minute. Restructure your approach to target a different group and you could one-day be the industry-leader yourselves. Researched ways on how to develop your product position and still feel stuck? Don’t fret! Yaniv and Chris are back this week with a super special guest - April Dunford, author of “Obviously Awesome: How to Nail Product Positioning so C...

We’re all storytellers. It’s the way we first begin to learn and it's the way we have communicated important information for thousands of years. However, it is the skill we practice the least. As startup operators, if you were a better storyteller imagine what you could accomplish. You would be able to engross and inspire potential investors and employees in any situation and be able to explain features better to your teams and get more work done. How, you ask? Today we say “F*ck the Slides” wi...