Standing out has gotten even more difficult thanks to the flood of AI content, and many early-stage founders mistakenly believe they need to act like corporate brands to be taken seriously.

In this episode, Yaniv chats with Christine Blosdale, an award-winning media coach, podcaster, and branding strategist. Together they discuss how authenticity, personal branding, and “expert authority” can give founders a massive edge in today’s AI-driven startup landscape.

They also explore how to overcome imposter syndrome, use AI responsibly, and build a founder-led brand that attracts talent, customers, and investors.

In this episode, you will:
* Discover why authenticity is now the ultimate differentiator in the age of AI and algorithmic content
* Learn how to build “expert authority” to boost your reputation and visibility as a founder
* Overcome imposter syndrome with practical mindset shifts that make content creation easier
* Apply Christine’s tactics for repurposing podcasts, blogs, and videos to scale your personal brand
* See why founder-led branding attracts better hires, investors, and partners
* Create a simple media kit to clarify your mission, credentials, and unique value proposition

Learn more about Christine here: https://www.christineblosdale.com

Timestamps
00:00 Coming Up
00:45 On Today's Show
02:36 The Rise of Authenticity in Content Creation
10:45 Leadership and Authenticity in Startups
21:32 Overcoming Imposter Syndrome and Finding Your Voice
28:38 Finding Your Mission Statement
39:45 Using AI Effectively, and Building a Personal Brand
48:21 Closing Thoughts

The Pact
Honor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Subscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe
Secure your official TSP merchandise at https://shop.tsp.show/
Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Give us a public shout-out on LinkedIn or anywhere you have a social media following

Key links
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://www.tsp.show/episodes/

Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur
Intro Voice: Jeremiah Owyang https://web-strategist.com/

#Founder #Marketing #Authenticity #MediaKit #Communications #FOunderMarketing #Startups #Growth #SmallBusiness #TheStartupPodcast